“It's why I started Wink's Craft Bakery.”

Wink's Craft Bakery logo

What I Did

Wink's Craft Bakery

Founded and marketed a craft bakery from zero — using authentic storytelling instead of an advertising budget. Directed, shot, and distributed all content across YouTube and TikTok. No ad spend. Just a camera and a point of view.

Chapter 1

The Bread Flight Commercial

0 Views in first week
$0 Ad spend
Sold Out Consistent farmers market sellouts
Wink's Craft Bakery — product photo

Chapter 2

The Cooking Content Pivot

0 Facebook views increase
0 Engagement increase
15,900 YouTube views in 28 days
70.5 hrs Watch time

More from Wink's

Visit winkscraftbakery.com →

Built the brand, the menu, the story, and the audience simultaneously. When the bakery needed to stand out, I didn't buy ads — I showed up with a camera and a point of view.

“It's why I helped A to Z tell their authentic story.”

A to Z Quality Fencing logo

What I Did

A to Z Quality Fencing

Full social media strategy, content production, and CRM automation for a local fencing company. Focused on community storytelling — FFA support, Washington County Fair, the people behind the work.

0 Audience Growth Over 2 Years 891 → 1,300+ followers
0 Lead generation increase via content + CRM automations

More from A to Z

A to Z didn't need a slick campaign. They needed someone to show who they actually were. We told that story consistently, and the numbers followed.

“It's why I launched Rev Kev.”

Rev Kev logo

What I Did

Rev Kev / Our Saviour's UCC

Built Pastor Kevin Mundell's entire digital brand from scratch — identity, content strategy, YouTube channel, consistent posting cadence.

0 Audience reached
0 Countries
0 Increase in online viewership from the Turkey Dinner video
0 → Everything Built from the ground up

Anchor Story

The Turkey Dinner

For almost 20 years, Our Saviour's UCC has held a Turkey Dinner Fundraiser for its community. Until I arrived, no one had been able to tell the unique and wholesome story of all the work that had to be completed before anyone was served their wonderful meal.

Authentic faith content doesn't go viral by accident. It compounds. Consistent, genuine storytelling turned a local pastor into a voice reaching six countries.

“It's why I produce my own show.”

Chopped: Halloween Edition logo

What I Did

Chopped: Halloween Edition

Directed, produced, edited, and post-produced an original feature-length cooking competition series (60+ minutes) — using the format of Chopped to document real stories with the people I love most. The Halloween Edition is the flagship episode.

Director · Producer · Editor Full production ownership
60+ Minutes Feature-length original film
Original Format Concept, execution, distribution
Personal Because the best stories start at home

Range matters. This project exists because I'd rather make something than wait for permission. A feature-length film — full production, no budget, no compromise on craft.